The Gibson virtual presence is called “Gibson Island” and it’s a virtual island that is shaped like a guitar, with humbucker mountains. There are theaters and other sites on the island that Second Life users can take a train, fly or teleport to and view live concerts, interviews, guitar lessons, gear displays, documentaries and a lot more. There is also free merchandise to be found on the island, although I’m not sure if it’s real merchandise or virtual.

Here’s a video by Gibson, which shows more information about Gibson Island.

The Gibson Island opens Wednesday, July 16. There will be a live 12-hour performance starting at 8am. Click here for more information.

To visit the Gibson Island, you’ll need a Second Life account, which you can get here for free.